Ecosia: The Green Search Engine Where Every Search Grows Trees
In a world where search engines are our main gateway to the web, Ecosia offers an alternative that brings added value: every search you make helps plant trees around the world. In our team’s assessment here at WSO, this trend is going to reach more companies in the future.
What is Ecosia and how does it work?
Ecosia was founded in 2009 in Germany with a unique model: at least 80% of the search engine’s profits are invested in forest restoration and tree-planting projects.
On average, every 45 searches fund the planting of a new tree.
Advantages for consumers
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Contributing to the environment with every search – without changing your habits.
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Privacy – no personal tracking or selling of data.
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Transparency – monthly financial reports showing how much money was invested in planting.
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Convenience – you can set it as your default search engine or download the mobile app.
And what about business owners?
Here it’s important to be clear:
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You can’t advertise directly with Ecosia – ads come only through Bing Ads.
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There’s no unique organic SEO – results are based on Bing. Anyone doing quality SEO for Google automatically gets an advantage on Ecosia too, without investing additional resources.
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The user base is relatively small – tens of millions worldwide, compared with billions on Google.
Ecosia vs. Google
| Criterion | Ecosia | |
|---|---|---|
| User base | Billions | Only tens of millions |
| Paid advertising | Google Ads directly | Only through Bing Ads |
| Organic SEO | Full SEO | Based on Bing |
| Environmental contribution | None | Every search = a potential tree |
So who is it right for?
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For private consumers – highly recommended; a simple tool that gives real value to the world.
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For business owners – not an independent channel. Investing in organic SEO on Google and in advertising on Microsoft Ads also covers Ecosia.
Want to master the digital game?
Businesses that understand where to invest increase visibility, save budget and generate more quality leads.
At WSO, we don’t spread ourselves thin – we build focused SEO strategies that take you to the top spots exactly where your customers are searching.
And if along the way you get a few inquiries from Ecosia, at least you’ll know where they came from – and that there are other search engines in the world besides Google.
We also recommend looking at Bing in the international (and Israeli) arena – a search engine that may not be as popular as Google, but is still used by hundreds of millions of people worldwide.
Giving up on that treasure as an SEO company is something you shouldn’t do.
Leave your details now and discover how to turn your site into a marketing tool that brings in customers on a regular basis.
Image courtesy of our dear Gemini
