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Tracking, analytics & reporting

A campaign that isn't measured doesn't improve.

We set tracking up properly, keep it honest, and send a report a person actually wrote — what moved, what we learned, and what happens next month.

−38%

Cost per lead

+264%

Non-branded traffic

Who it's for

Built especially for —

Problems we solve

If this sounds familiar —

What's included

What you actually get.

01

GA4 & Search Console

Configured properly from scratch.

02

Conversion tracking

Forms, calls, WhatsApp and purchases.

03

Tag Manager

Tidy, documented tag management.

04

CRM matching

Lead → sale, to know what really earns.

05

Live dashboard

Data you can open any day of the month.

06

Written report

Not an export — analysis and recommendations.

Results

The proof — in numbers.

SEO + Paid Media · 12 months

B2B supplier cuts cost per lead by more than a third

Organic and paid were run by two vendors bidding against each other for the same buyer. We took both, split the intent and rebuilt the quote flow.

−38%

Cost per lead

+264%

Non-branded traffic

×3.1

Qualified quotes

“What changed for us was one team holding both the ads and the site. The finger-pointing stopped and the cost per lead dropped in the same quarter.”

Michal S.

Marketing manager, B2B equipment

How we work

The process — transparent from day one.

01

Read the ground

Your product, audience and competitors — so we know exactly where the win is available.

02

Build the strategy

Target phrases, budget split across pages, content mapped short and long term.

03

Optimise the site

Structure, speed, hierarchy, user experience, code and tagging.

04

Execute

Content, links from our own network, campaigns live and monitored daily.

05

Measure & improve

Monthly reporting on business metrics, insights and the next set of moves.

Frequently asked

Questions about Tracking, analytics & reporting

Can tracking be fixed without rebuilding?

Usually. We start with an audit and fix what’s broken.

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You own the accounts; we get access.

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