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We rebuilt the service-area structure, wrote a page for each city-and-service combination worth having, and pointed authority at the ones with real demand.
Organic sessions
38 money keywords
Period
Organic and paid were run by two vendors bidding against each other for the same buyer. We took both, split the intent and rebuilt the quote flow.
Cost per lead
Non-branded traffic
Period
The old site ranked for the practice name and nothing else. We rebuilt it around what patients search before booking, and kept every bit of authority through the migration.
For its core service
Booking form starts
Period
We built a WhatsApp bot that answers from the catalogue and shipping policy, and an automation that triages tickets and passes on only what needs a person.
First-response time
Tickets resolved automatically
Period
We strengthened the firm’s entity, rewrote practice pages as clear answers, and built mentions in sources models trust.
Prompts where AI cites the firm
Site enquiries
Period
We rebuilt the English campaigns around search intent, made a landing page per use case, and tested until cost per trial fell.
Free trials
Cost per trial
Period
We rebuilt the service-area structure, wrote a page for each city-and-service combination worth having, and pointed authority at the ones with real demand.
Organic sessions
38 money keywords
Period
Organic and paid were run by two vendors bidding against each other for the same buyer. We took both, split the intent and rebuilt the quote flow.
Cost per lead
Non-branded traffic
Period
The old site ranked for the practice name and nothing else. We rebuilt it around what patients search before booking, and kept every bit of authority through the migration.
For its core service
Booking form starts
Period
We strengthened the firm’s entity, rewrote practice pages as clear answers, and built mentions in sources models trust.
Prompts where AI cites the firm
Site enquiries
Period
The old site ranked for the practice name and nothing else. We rebuilt it around what patients search before booking, and kept every bit of authority through the migration.
For its core service
Booking form starts
Period
We built a WhatsApp bot that answers from the catalogue and shipping policy, and an automation that triages tickets and passes on only what needs a person.
First-response time
Tickets resolved automatically
Period
We rebuilt the English campaigns around search intent, made a landing page per use case, and tested until cost per trial fell.
Free trials
Cost per trial
Period
We built a WhatsApp bot that answers from the catalogue and shipping policy, and an automation that triages tickets and passes on only what needs a person.
First-response time
Tickets resolved automatically
Period
We strengthened the firm’s entity, rewrote practice pages as clear answers, and built mentions in sources models trust.
Prompts where AI cites the firm
Site enquiries
Period
Organic and paid were run by two vendors bidding against each other for the same buyer. We took both, split the intent and rebuilt the quote flow.
Cost per lead
Non-branded traffic
Period
We rebuilt the English campaigns around search intent, made a landing page per use case, and tested until cost per trial fell.
Free trials
Cost per trial
Period
Campaigns since 2014
Client retention
Qualified enquiries
Years in search
We thought a bot would annoy customers. Instead they get an answer within a minute, and our agents finally handle real problems.
Founder, home & garden store
We didn’t believe you could influence what ChatGPT says. Now clients arrive saying the AI recommended us.
Managing partner, law firm
They thought like a product team, not campaign managers. Each landing page answered one question — and it worked.
VP Marketing, SaaS company
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