Home / Case studies / Regional home services network
We rebuilt the service-area structure, wrote a page for each city-and-service combination worth having, and pointed authority at the ones with real demand.
Organic sessions
38 money keywords
A home-services operator with 40 technicians across eight cities. Nearly every new customer came from Google Ads, and cost per lead rose every quarter.
The site ranked only in its home town. Everywhere else: zero organic and zero map presence. Service pages were generic and never mentioned areas.
About 1,900 organic sessions a month, 3 phrases on page one, 22 organic enquiries a month.
Instead of a page per city, we chose only city-service combinations with proven demand, and built each a page with real local content: response times, team, local projects and reviews.
Within nine months organic overtook paid as the main source of new jobs, and the company halved paid spend without losing enquiries.
Organic sessions
38 money keywords
Monthly enquiries
Paid dependency
We’ll review your site and competitors and show what’s possible.
“They stopped selling us positions and started sending us customers. Eight months in, organic became our biggest source of enquiries, and it has stayed there.”
Operations director, home services group
Organic and paid were run by two vendors bidding against each other for the same buyer. We took both, split the intent and rebuilt the quote flow.
Cost per lead
Non-branded traffic
Period
The old site ranked for the practice name and nothing else. We rebuilt it around what patients search before booking, and kept every bit of authority through the migration.
For its core service
Booking form starts
Period
We built a WhatsApp bot that answers from the catalogue and shipping policy, and an automation that triages tickets and passes on only what needs a person.
First-response time
Tickets resolved automatically
Period
Leave your details and we’ll come back with an initial analysis and a proposal built around your business — no commitment, and plenty of value either way.
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