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We use AI to analyse what a person can’t get through — tens of thousands of queries, content gaps, internal links and technical changes — while people make the calls and write the pages.
Prompts where AI cites the firm
Site enquiries
Intent clustering across tens of thousands of queries.
Structure, questions and entities — for a human writer.
What they cover and you don’t.
Link suggestions by semantic relevance.
Automatic detection of site changes and issues.
Data gathers itself; insights are written by a person.
Queries clustered by intent and funnel stage.
Opportunities on pages near page one.
Missing topics versus competitors.
Where authority gets stuck.
Title, indexing and error changes.
Templates with real data and human editing.
What changed for them and what worked.
A complete structure for the writer.
Data collection without manual work.
Including presence in AI answers.
We strengthened the firm’s entity, rewrote practice pages as clear answers, and built mentions in sources models trust.
Prompts where AI cites the firm
Site enquiries
For 11 practice phrases
“We didn’t believe you could influence what ChatGPT says. Now clients arrive saying the AI recommended us.”
Managing partner, law firm
A mapping session: which processes eat the most time and what’s worth automating.
Flow, model, integrations, approval points and success metrics.
A working version on real data within two weeks.
Parallel run, training and documentation.
Logs, costs and monthly tuning.
AI helps with research and briefs. Writing and editing are done by people who know the subject — because that’s what Google and AI engines reward.
It’s part of every SEO retainer, and also available as a one-off analysis project.
Google penalises weak content at scale, not tools. That’s why we don’t mass-produce — we improve decisions.
Leave your details and we’ll come back with an initial analysis and a proposal built around your business — no commitment, and plenty of value either way.
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