Every business needs to appear on Google Maps: the complete guide to promoting your business
A while ago, a mental coach from northern Israel, who is also a good friend, decided to add herself to Google Maps. In her field, there were almost no other businesses listed in the area. About two weeks later, she got a phone call from a potential client who was looking specifically for mental coaches in the north. A new business connection was created – thanks to a simple but critical appearance on Maps. This story shows how much damage can be done to a business that doesn’t appear on the right platform. Today, when customers look for a service or product, they open their phone and use Google Maps. If your business doesn’t appear there, it simply doesn’t exist for them. Google Maps is much more than a navigation tool; it’s an essential marketing platform that can double the number of customers who reach you in person.
In this article, we’ll explain how Google Maps for business can help you reach new customers, how to appear prominently on the map, and how to leverage this platform for effective promotion.
Why is it important for your business to be on Google Maps?
- Local visibility and focus: When a customer searches for “restaurant nearby” or “electrician in the area”, Google first shows them businesses located close by. If your business is listed correctly on Maps, the chance it will appear in local search results is much higher.
- Easy physical access: When customers see your business on the map, they can navigate to you with a single tap. This removes a barrier and increases the chance they’ll come to you.
- Credibility and reputation: A complete business profile, including photos, opening hours, customer reviews and more, builds trust and professionalism. Customers are more likely to choose a business that presents transparent, available information.
How do you register for Google Maps for business?
To appear on Maps, you need to sign up for a service called Google Business Profile. It’s free and simple:
- Sign up and create a profile: Go to the Google Business Profile site (you can search Google for “Google Business Profile”) and start the registration process. Fill in your business name, address, phone number and opening hours.
- Verify the business: Google will require you to verify that you own the business. Verification can be done with a postcard sent to the business address, a phone call or an email. This ensures the information displayed is correct and accurate.
- Complete the profile: Fill in all your business details – a business description, category, quality photos, a link to your website (if you have one), and any other information that may be relevant to customers. The more details you provide, the more you’ll stand out.
5 ways to promote your business with Google Maps
- Update your information regularly: Make sure your opening hours, phone number and address are always up to date, especially on holidays and special occasions.
- Respond to customer reviews: Whether reviews are positive or negative, it’s important to respond to them. A friendly, professional reply to a positive review shows you appreciate your customers. A matter-of-fact reply to a negative review shows you take responsibility and are ready to solve problems.
- Add quality photos and videos: Include photos of your business inside, and of the products or services you offer. This creates an emotional connection and helps customers make a decision.
- Ask customers to write a review: Encourage satisfied customers to write a review of your business. Lots of positive reviews improve your rating and increase your visibility on Maps.
- Publish posts and updates: Google lets you publish posts directly on your business profile. Use this feature to publish deals, special events or important updates.
Frequently asked questions about Google Maps for business
- Is appearing on Maps paid? No. Appearing and registering on Google Business Profile is completely free.
- How long does it take for a business to appear on Maps? The process can take anywhere from a few days to a few weeks, depending on the verification process and how much information you provide.
- Is it worth appearing in other directories too? Definitely. In addition to Google Maps, it’s worth listing your business on platforms like Waze, the Yellow Pages and other local directories.
In summary
Google Maps is a must-have marketing tool for every business with a physical presence. It’s the most efficient way to reach customers in your area, increase physical traffic to your business and build a positive reputation. If your business isn’t listed yet, it’s time to act. Create a profile, update it regularly and watch new customers come to you.
It’s amazing that even before we turn to premium services like organic SEO, Google paid advertising, website building and the like, you can get inquiries – even for free –
from sources not everyone thinks about.
