A detailed guide with tips and tricks that can improve your Google ranking – by WSO
If you want to promote your website on Google on your own, you’re in the right place! Google, the world’s leading search engine, presents quite a few challenges for website owners – but with the right planning, an investment of time and comprehensive knowledge, you can reach high rankings and increase your site’s exposure and conversions.
In this article, we’ll learn how to promote your website effectively on Google with organized steps, important tools, advanced SEO techniques and more.
1. Keyword research – the foundation of every SEO strategy
Before starting any Google SEO process, you need to understand which keywords are important to target. Keyword research is a critical stage that can determine your success.
What are keywords?
A keyword is a word or phrase that users search for on Google to find information, products or services. Keywords aren’t just single words – they’re also phrases that cover a broader topic. For example, if you sell cars, your keywords might be “new car”, “cars for sale” and “cars for sale at good prices”.
How do you do keyword research?
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Google Keyword Planner: One of the most important keyword research tools. This tool, which comes as part of Google Ads, lets you look up relevant keywords and see their competition and search volume.
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SEMrush: Another external tool that provides detailed information on keywords, competition and click-through rates.
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Ahrefs: A professional tool that provides data on the keywords driving traffic to websites, and lets you compare sites.
After the research, choose the keywords you want to focus on, matching them to your field and to what users are searching for.
2. On-page SEO – optimizing the pages themselves
Once you’ve found your keywords, you need to optimize the pages themselves. On-page SEO focuses on the content and structure of your pages, and it’s one of the most important things Google checks to determine rankings.
What do you do with the keywords?
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Page title: The title should contain the keywords naturally and without duplication. Every page should have a title that describes the page’s topic and contains the main keyword.
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Meta descriptions: This is the description that appears under the title on Google’s search results page. It should be clear and inviting, and contain keywords.
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Using keywords in the body content: Keywords should appear naturally in the body content, but not in a forced or excessive way. Keep a balance – don’t overuse the keyword, so you’re not seen as spamming.
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Using headings (H1, H2, H3, etc.): These headings should include keywords and improve the readability of the text.
Quality content is also a critical part. Content should be engaging and original, and it should answer users’ questions.
3. Technical optimization – checking the foundation
In addition to content optimization, you need technical optimization. Your site should be fast, free of technical issues, and structured in a way that makes it easy for Google to understand.
Technical aspects to check:
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Site loading speed: Google emphasizes fast-loading sites. If your site takes too long to load, visitors will leave – and that will also hurt your ranking.
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Responsive design: Your site should also be adapted to mobile devices. Google gives priority to sites that work on every device.
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Internal links: It’s important to create internal links between different pages on your site. This helps visitors navigate comfortably and helps Google understand your site’s structure.
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Fixing technical problems: Issues like broken links, 404 (not found) pages or slow loading can seriously hurt your SEO.
Tools for technical improvement:
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Google Search Console: A free Google tool that can help you identify technical problems on your site and see how Google sees it.
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GTMetrix: A tool that measures your site’s loading time and provides tips for improvement.
4. Building external links (backlinks) – establishing your site’s authority
Building external links is one of the main ways to improve your Google ranking. External links (backlinks) are links pointing to your site from other websites. The more links you have from quality, relevant sites, the more Google sees your site as trustworthy and valued.
How do you build backlinks?
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Guest blogging: Offering to write for other blogs in your field, with a link back to your site.
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Partnerships with other websites: Building relationships with sites you can link to, and vice versa.
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PR tools: Sending press releases or articles that are published on well-known sites, with a link to your site.
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Guides and forums: Participating actively in guides and forums in your field. You can add links to your site in your answers.
5. Creating quality, shareable content (content marketing) – sites built on quality content
Google values sites that provide quality, useful content. That means your content should be not only rich in keywords, but also interesting and useful for visitors.
Types of content worth creating:
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Blogs and articles: Publishing regular content that helps visitors understand the topic better.
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Video: Creating video content that explains your products or services.
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Infographics: Creating infographics that explain information in a visual, engaging way.
6. Measurement and continuous improvement – there’s always room to improve
To know whether all your efforts are paying off, it’s important to measure and review your site’s performance.
Measurement tools:
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Google Analytics: A key tool for tracking visitor traffic, on-site behavior and conversions.
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Google Search Console: For tracking search results, technical errors and your site’s rankings.
7. Summary – you’ve reached the top!
You’ve completed all the SEO steps, and now your site should be ready to jump to higher rankings on Google. Now you can watch your site appear on the first pages of the search engine!
If all these steps feel a little complicated, you don’t have to do it alone. WSO specializes in Google SEO and provides personalized services for every website to ensure the best possible results.
Don’t want to deal with it yourself? Let us at WSO lead your website to the highest rankings. Contact us now for a quote and to find out how we can help you achieve amazing results!
