Home / Case studies / Real-estate law firm
We strengthened the firm’s entity, rewrote practice pages as clear answers, and built mentions in sources models trust.
Prompts where AI cites the firm
Site enquiries
A four-partner boutique firm specialising in real-estate transactions and urban renewal.
Asked “urban renewal lawyer in Tel Aviv”, ChatGPT recommended three competitors and never mentioned the firm. On Google, AI Overviews pushed organic results down.
Cited in 2 of 20 test prompts, 4 practice phrases on page one, 25 enquiries a month.
We treated GEO as an extension of SEO: a consistent entity, practice pages that answer questions directly, structured data, and articles and mentions in legal publications and media.
The firm is now cited in 14 of 20 test prompts, and site enquiries more than doubled — including leads that say “I saw you on ChatGPT”.
Prompts where AI cites the firm
Site enquiries
For 11 practice phrases
AI-referred traffic
We’ll review your site and competitors and show what’s possible.
“We didn’t believe you could influence what ChatGPT says. Now clients arrive saying the AI recommended us.”
Managing partner, law firm
We rebuilt the service-area structure, wrote a page for each city-and-service combination worth having, and pointed authority at the ones with real demand.
Organic sessions
38 money keywords
Period
Organic and paid were run by two vendors bidding against each other for the same buyer. We took both, split the intent and rebuilt the quote flow.
Cost per lead
Non-branded traffic
Period
The old site ranked for the practice name and nothing else. We rebuilt it around what patients search before booking, and kept every bit of authority through the migration.
For its core service
Booking form starts
Period
Leave your details and we’ll come back with an initial analysis and a proposal built around your business — no commitment, and plenty of value either way.
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