Home / Case studies / B2B equipment supplier
Organic and paid were run by two vendors bidding against each other for the same buyer. We took both, split the intent and rebuilt the quote flow.
Cost per lead
Non-branded traffic
An industrial equipment importer selling to businesses, with a 30–90 day sales cycle and a 1,200-item catalogue.
Two vendors, two reports, no coordination. Paid bought expensive research terms organic was close to winning, and the quote form had 14 fields.
₪410 cost per lead, 11% non-branded traffic, 38 quote requests a month.
We split the funnel: organic covers research and comparison, paid focuses on immediate buying terms. We also cut the form to five fields and connected the CRM to tracking.
Paid now covers the bottom of the funnel and organic the research stage — at a materially lower blended cost and three times the qualified quotes.
Cost per lead
Non-branded traffic
Qualified quotes
Months
We’ll review your site and competitors and show what’s possible.
“What changed for us was one team holding both the ads and the site. The finger-pointing stopped and the cost per lead dropped in the same quarter.”
Marketing manager, B2B equipment
We rebuilt the service-area structure, wrote a page for each city-and-service combination worth having, and pointed authority at the ones with real demand.
Organic sessions
38 money keywords
Period
The old site ranked for the practice name and nothing else. We rebuilt it around what patients search before booking, and kept every bit of authority through the migration.
For its core service
Booking form starts
Period
We built a WhatsApp bot that answers from the catalogue and shipping policy, and an automation that triages tickets and passes on only what needs a person.
First-response time
Tickets resolved automatically
Period
Leave your details and we’ll come back with an initial analysis and a proposal built around your business — no commitment, and plenty of value either way.
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Leaving your details counts as consent for us to contact you on the number you provided. It does not commit you to any transaction.
