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Case study · E-commerce

An online store handles 3× the enquiries — with the same support team

We built a WhatsApp bot that answers from the catalogue and shipping policy, and an automation that triages tickets and passes on only what needs a person.

−70%

First-response time

61%

Tickets resolved automatically

Client
Home & garden online store
Industry
E-commerce
Disciplines
AI & Automation + Web Development
Period
5 months

01 Context

A WooCommerce store with 3,400 products and two support agents, receiving hundreds of enquiries a week — mostly about shipping, sizes and stock.

02 Challenge

At peak season response time hit two days, customers abandoned carts, and agents answered the same five questions over and over.

03 Baseline

9-hour average response, 0% automated resolution, about 400 tickets a week.

04 Strategy

We built a knowledge base from the catalogue, shipping policy and 600 past conversations, and connected a WhatsApp and site bot that answers only from it — handing any existing-order question to an agent.

05 Execution

06 Results

61% of tickets close without an agent, first response is 70% faster, and the same team now handles three times the volume.

−70%

First-response time

61%

Tickets resolved automatically

+19%

Chat conversion

×3

Volume, same team

Monthly trend
Month 1
Web Designer
Month 2
Web Designer
Month 3
Web Designer
Month 4
Web Designer
Month 5
Web Designer
Month 6
Web Designer
Month 7
Web Designer
Month 8
Web Designer
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“We thought a bot would annoy customers. Instead they get an answer within a minute, and our agents finally handle real problems.”

Yoav K.

Founder, home & garden store

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