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Case study · Health & clinics

A clinic's brochure site becomes its main booking channel

The old site ranked for the practice name and nothing else. We rebuilt it around what patients search before booking, and kept every bit of authority through the migration.

#1

For its core service

+188%

Booking form starts

Client
Private clinic
Industry
Health & clinics
Disciplines
Web Development + SEO
Period
7 months

01 Context

A clinic with three doctors and two branches, on an eight-year-old site built on a heavy theme.

02 Challenge

The site took 6.8 seconds on mobile, service pages were thin, and booking required a phone call during opening hours.

03 Baseline

One page-one phrase (the clinic name), 6.8s load, about 60 site bookings a month.

04 Strategy

A new WordPress site where every service page answers patients’ real questions, and the booking form is the shortest path on every page — with a full redirect map before launch.

05 Execution

06 Results

The clinic ranks first for its core service, site bookings nearly tripled, and not a single ranking was lost in the move.

#1

For its core service

+188%

Booking form starts

0

Rankings lost in migration

1.6s

Mobile load

Monthly trend
Month 1
Web Designer
Month 2
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Month 3
Web Designer
Month 4
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Month 5
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Month 6
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Month 7
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Month 8
Web Designer
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“The monthly call is the part I value most. Someone who knows our business explains what moved and what they’re doing about it — in plain language, every month.”

Dana L.

Owner, private clinic

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