Home / Case studies / Israeli SaaS company
We rebuilt the English campaigns around search intent, made a landing page per use case, and tested until cost per trial fell.
Free trials
Cost per trial
A B2B startup selling a project-management tool, with a two-person marketing team and a US growth target.
Every campaign sent traffic to the homepage, broad terms ate the budget, and tracking couldn’t tell a trial sign-up from a paying customer.
$186 cost per trial, 140 trials a month, 9% trial-to-paid.
We split the account by use case, built a landing page for each, and connected tracking to billing to optimise for paying customers, not sign-ups.
Trials more than doubled, cost per trial fell 44%, and trial-to-paid rose — because budget now reaches the right audience.
Free trials
Cost per trial
Use-case landing pages
Trial → paid
We’ll review your site and competitors and show what’s possible.
“They thought like a product team, not campaign managers. Each landing page answered one question — and it worked.”
VP Marketing, SaaS company
We rebuilt the service-area structure, wrote a page for each city-and-service combination worth having, and pointed authority at the ones with real demand.
Organic sessions
38 money keywords
Period
Organic and paid were run by two vendors bidding against each other for the same buyer. We took both, split the intent and rebuilt the quote flow.
Cost per lead
Non-branded traffic
Period
The old site ranked for the practice name and nothing else. We rebuilt it around what patients search before booking, and kept every bit of authority through the migration.
For its core service
Booking form starts
Period
Leave your details and we’ll come back with an initial analysis and a proposal built around your business — no commitment, and plenty of value either way.
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Leaving your details counts as consent for us to contact you on the number you provided. It does not commit you to any transaction.
